episode 235

Ep. 237 | Identity And Attitude 

August 28, 20253 min read

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Identity and Attitude: The Foundation of a Man's Growth

In this episode of The Impossible Life Podcast, Garrett Unclebach and Nick Surface tackle one of the most overlooked but powerful truths: your identity and your attitude are inseparably linked. With Garrett’s trademark directness and Nick’s thoughtful storytelling, they break down how the way you see yourself shapes how you act—and how the attitude you choose daily reinforces or destroys your identity.

Garrett doesn’t mince words: “Attitude is a freeze frame of your identity.” That single statement frames the entire episode, calling men to examine whether their everyday actions line up with the man they claim to be.


Why Identity Matters

Identity is not about labels or titles—it’s about knowing who you are and living consistently with that vision. Garrett recalls moments from his own youth when he refused to accept false identities others tried to put on him. From high school sports to Navy SEAL training, his refusal to bend to “you have to” statements solidified his sense of self. “When people tried to tell me who I was, I said, that’s your perspective. It’s not true.”

This clarity is what separates men who drift from men who lead. Identity determines how you handle pressure, how you stand against culture, and how you guide your family.


Attitude: Identity in Motion

If identity is who you are, then attitude is how that identity shows up in the world. Garrett’s father modeled this truth consistently, teaching him that positivity wasn’t about being bubbly or fake—it was about choosing to see opportunity instead of defeat. As Garrett explains, “You may not be able to fully define your identity yet, but your attitude over time will define it.”

Nick connects this to his own experience with cognitive behavioral therapy. He highlights how our thoughts shape emotions, which shape actions, which then reinforce beliefs. The loop is constant, but attitude acts as the daily proof of what you believe. “Your attitude is a reflection and a reinforcement of your identity,” Nick summarizes.


How to Build Identity Through Attitude

The hosts give practical strategies for men looking to strengthen their identity:

  • Govern your attitude: Don’t let it run on autopilot. Choose gratitude, positivity, and resilience.

  • Align attitude with values: Your actions must reflect what you say matters most.

  • Act into belief: If you want to change your identity, act on the new belief until it becomes reality.

  • Stay consistent: As Garrett notes, his strong identity was forged through years of consistent attitude, not occasional highs.

They remind listeners that inconsistency breeds weakness. Acting like a godly man, a faithful husband, or a strong leader for one day won’t change you. Doing it daily, despite feelings, will.


The Power of Vision and Role Models

Identity doesn’t develop in a vacuum. Garrett recalls how role models—from his father to even fictional heroes like Batman and James Bond—helped him envision the kind of man he wanted to be. “How many days do you act like Batman before you become Batman? The same is true with being a good father—you act like one long enough, and you become one.”

The point isn’t perfection but persistence. Vision, paired with consistent attitude, chisels away the false layers and reveals the man God designed you to be.


Key Takeaways for Men of Purpose

This episode of The Impossible Life Podcast makes a compelling case: if you want to grow as a man, start with your attitude. Identity and attitude form a cycle, each shaping and reinforcing the other. Here’s what to remember:

  • Identity defines who you are; attitude displays it.

  • Your attitude today builds your identity tomorrow.

  • Consistency is the secret weapon of strong men.

  • Vision and role models fuel your identity formation.

  • Faith anchors both identity and attitude in truth.

As Garrett closes, “You may not fully know your identity yet, but if you govern your attitude, you’ll create it. Attitude is where what you believe on the inside comes out.”


For more on identity, mindset, and living with purpose, listen to the full episode of The Impossible Life Podcast. Visit theimpossible.life and follow on Instagram @theimpossiblelife for daily encouragement and challenges to grow in strength, faith, and leadership.

God created men in the greatness of His image. Yet so many men are weak, lost, confused, and afraid. The Impossible Life is a rally cry for men to wake up and remember who they’re made to be. Former Navy SEAL Garrett Unclebach and marketing expert Nick Surface challenge men to rise above mediocrity and embrace their true purpose. Through Biblically-based content & training, they help men become the strong, fearless leaders they were made to be. Future generations need great men now. Are you one of them?

The Impossible Life

God created men in the greatness of His image. Yet so many men are weak, lost, confused, and afraid. The Impossible Life is a rally cry for men to wake up and remember who they’re made to be. Former Navy SEAL Garrett Unclebach and marketing expert Nick Surface challenge men to rise above mediocrity and embrace their true purpose. Through Biblically-based content & training, they help men become the strong, fearless leaders they were made to be. Future generations need great men now. Are you one of them?

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© 2025 by The Impossible Life LLC

© 2025 by The Impossible Life LLC